Ever wish your loyalty points could… you know… do more than sit there waiting for a car wash or a cute throw pillow? Good news: ADNOC Distribution and Landmark Group just launched what they’re calling the region’s largest loyalty partnership—and it basically gives your points a passport.
The gist (aka why you should care)
Two massive programs—ADNOC Rewards (2.5M members) and Shukran (7M members in the UAE)—now talk to each other. That means you can convert points back and forth and redeem across both ecosystems. Fuel up and turn those points into a weekend wardrobe refresh, or shop a Max haul and spin the spoils into a car wash, lube change, or a snack-run at ADNOC Oasis. Your choice, your vibe.
What’s new, in plain speak
- Two-way point conversion. ADNOC Rewards → Shukran, and Shukran → ADNOC Rewards. Switch lanes whenever you want more value.
- Hundreds of fresh offers. More ways to spend across Landmark’s brands—Centrepoint, Max, Home Centre, Babyshop, Splash, and more—and ADNOC’s mobility and convenience services.
- Digital-first and seamless. The experience is designed to be quick and app-friendly, because nobody has time for clunky.
Where you’ll actually use this
- On the road: Convert Shukran points into ADNOC Rewards to cover car wash, lube change, EV charging via E2GO, or grab-and-go treats at ADNOC Oasis.
- On the street: Turn ADNOC Rewards into Shukran to shop fashion, home, electronics, even fitness and family entertainment across Landmark’s huge network.
Why the companies are pumped
ADNOC Distribution’s CEO Eng. Bader Saeed Al Lamki says this mashup is about building “best-in-class customer experiences” and making points more useful in everyday life—part of a bigger plan to boost non-fuel transactions by 50% by 2028. Translation: they’re serious about making your convenience-store moment feel like a mini-win.
Landmark Group’s Rahul Jagtiani calls it a milestone that lets shoppers convert points into real value across both worlds—think new sneakers on Friday, free car wash on Saturday. Symmetry!
By the numbers (we love a good stat)
- 2.5M ADNOC Rewards members—the UAE’s largest mobility + convenience loyalty base.
- 7M Shukran members in the UAE—the region’s biggest loyalty community.
- +25% ADNOC Rewards growth in 2024, and members spend ~20% more per visit than non-members. Those points clearly have main-character energy.
How to get rolling (quick-start checklist)
- Open your ADNOC Distribution or Shukran app. Make sure you’re logged in.
- Find the “Convert/Transfer Points” option. Choose the direction you want (ADNOC → Shukran or Shukran → ADNOC).
- Confirm and redeem where it counts. Hit ADNOC Oasis, car services, or your favorite Landmark brands. New offers should pop as the ecosystems sync.
What’s next
Both sides are hinting at personalized, data-driven offers—so expect your apps to get smarter about what you actually want (not just what a generic coupon thinks you want). More relevance, less scroll.
