Abu Dhabi just unlocked a whole new level of “wow,” because Moment Factory — the global masterminds behind some of the world’s most jaw-dropping immersive experiences — has officially set up shop in the capital. Yes, the Moment Factory, the people who can turn airports, parks, museums, and even entire forests into larger-than-life multimedia wonderlands. If you’ve ever walked into a space and thought, “This feels like a movie,” chances are they were behind it.
And now? They’re here to sprinkle that magic across the UAE. Buckle up — the future of entertainment just got a major upgrade.
A New Chapter in the UAE: More Creativity, More Tech, More Goosebumps
Moment Factory isn’t just opening an office; they’re planting creative roots. After more than five years of contributing to the region’s most ambitious projects, the studio has chosen Abu Dhabi as its new regional hub — a place perfectly aligned with “go big or go home” energy.
With 25 years of storytelling wizardry and multimedia innovation, the team is gearing up to support the UAE’s massive cultural and entertainment vision. Expect breathtaking installations, immersive environments, and unforgettable experiences designed to bring people together and spark that shared sense of wonder we all need more of.
Big Collaborations? They’re Already Making Moves
Moment Factory didn’t wait for their office to open to start upgrading the region. They’ve already been behind some seriously iconic moments:
Natural History Museum Abu Dhabi – Saadiyat Cultural District
Working closely with Miral and the museum team, Moment Factory is shaping a next-gen immersive experience for visitors of all ages. Think exhibitions that don’t just tell a story — they pull you inside the story.
They even helped conceptualize and create content for the museum’s grand opening ceremony, making sure the first impression was nothing short of unforgettable.
Eid Al Etihad at the Zayed National Museum
Commissioned by the National Projects Office, Moment Factory collaborated with People to produce a multimedia show for the celebration — a dazzling fusion of art, culture, and cutting-edge visual storytelling.
Al Ain Oasis — Reimagined by Eagle Hills Properties
This beloved heritage site now features a permanent immersive walkthrough thanks to Moment Factory’s creative transformation. It’s tradition meets technology — in the coolest way possible.
BEE’AH Headquarters, Sharjah — Futuristic Energy
Partnering with Brag World, they infused the building with kinetic digital stations and LED façade content, because sustainability can look very stylish.
MOTN Festival – Augmented Games Return
Their interactive Augmented Games are back — including Hiwy Games, which debuted at the UAE Olympic House in Paris and was inspired by Emirati cultural traditions. Gaming meets heritage? Yes, please.
Why Abu Dhabi, Why Now?
Because the region is buzzing — and Moment Factory wants to help shape this creative boom.
“Expanding into Abu Dhabi is a major milestone,” says Dominic Audet, Co-Founding Partner & Chief of Innovation. “We’re excited to contribute to landmark projects that define the region’s entertainment future.”
Translation? Abu Dhabi is about to look and feel even more incredible.
A Global Creative Powerhouse — Now in the Capital
This expansion isn’t random — it’s part of Moment Factory’s global growth, with over 70 projects delivered this year alone. Some of their recent international highlights include:
- Curiosity Cove at Singapore’s Mandai Wildlife Reserve
- RealMadrid Games at Santiago Bernabéu Stadium
- Immersive digital worlds at The Sphere in Las Vegas
- Major creative direction for global artists like Billie Eilish and TWICE
They enter each project with the same mission: transform spaces, amplify emotions, and leave people wide-eyed (and sometimes speechless).
What’s Next? A UAE Filled With Unforgettable Moments
From cultural institutions and tourism destinations to theme parks and urban landscapes, Moment Factory is here to help the region dream even bigger. Their focus? World-class, permanent attractions that celebrate identity, spark connection, and give people stories worth sharing.
So, if you thought Abu Dhabi was already impressive — just wait. The next era of immersive entertainment has arrived, and Moment Factory is ready to flip the switch.
