Big news, sports fans! The UAE’s go-to sports tourism agency just leveled up. Expat Sport has officially rebranded as ES Sport, and trust us, it’s not just about swapping a name—it’s about redefining the game. With a fresh identity, bigger ambitions, and the appointment of H.E. Sheikh Mohamed bin Saif Al Nahyan as Chairman, ES Sport is ready to supercharge the UAE’s position as a global sports tourism powerhouse.
New Name, Bigger Game
So, why the switch from Expat Sport to ES Sport? Well, “Expat” was so last season. The company’s audience has expanded beyond just expats, and its offerings have become more premium, inclusive, and, dare we say, game-changing. ES Sport now stands for Experiences & Sponsorship in Sport, a name that captures its growing impact in the world of inbound and outbound sports tourism. It’s no longer just about getting fans to the game—it’s about crafting world-class sporting experiences from start to finish. Think top-tier hospitality, exclusive sponsorships, and unforgettable flagship events.
And to make things even more exciting, ES Sport has set up a brand-new base in Abu Dhabi. Because when you’re planning to take things up a notch, what better place than the heart of the UAE’s sporting revolution?
A Chairman Who Plays to Win
At the helm of this transformation is H.E. Sheikh Mohamed bin Saif Al Nahyan, a leader with a deep-rooted understanding of Abu Dhabi’s market and a vision to make the UAE a global sports tourism giant. Under his leadership, ES Sport is set to align with the UAE Tourism Strategy 2031 and National Sports Strategy 2031, creating a lasting impact on the industry.
Sheikh Mohamed puts it best: “Sport is more than just a game—it’s a powerful tool that brings people together, strengthens communities, and drives economic growth. At ES Sport, we’re committed to integrating Emirati culture into our premium offerings while showcasing the UAE as the ultimate destination for international sporting events.”
Translation? Bigger events, stronger partnerships, and an unparalleled blend of sports, culture, and hospitality.
Sports Tourism: The UAE’s Secret Weapon
If you haven’t noticed, sports tourism is kind of a big deal right now. According to the American Express Middle East 2024 report, more and more travelers are craving shared, unforgettable experiences, and what better way to bond than over world-class sporting events?
Enter ES Sport, an official reseller of Ethara, the masterminds behind some of Abu Dhabi’s biggest entertainment and live events. Through expertly curated packages—think VIP tickets, luxury accommodation, behind-the-scenes experiences, and top-notch hospitality—ES Sport is ensuring that visitors from across the globe don’t just attend events in the UAE; they live them.
From Formula 1 thrills to football showdowns and championship golf—ES Sport is putting Abu Dhabi (and the UAE) front and center on the global sports tourism map.
More Than Just a New Look
With a revamped identity and an expanded portfolio, ES Sport is setting the stage for a sports tourism revolution. Alan Holt, Group Managing Director of ES Sport, sums it up perfectly: “We’re on a mission to connect the world through sport, creating extraordinary experiences while driving economic growth and international investment.”
In other words? ES Sport isn’t just in the business of selling tickets—it’s shaping the future of sports tourism, community engagement, and global sporting excellence.
So, whether you’re a sports fanatic, a brand looking for high-impact sponsorships, or just someone who appreciates a killer experience, ES Sport is your new MVP.
