If Abu Dhabi had a glow-up playlist, this announcement would be playing on repeat. Big news from the waterline: AAA Marine has officially sailed into the spotlight as the authorised dealer of Ferretti Group across the UAE and Oman — bringing with it some of the most iconic names in luxury yachting: Ferretti Yachts, Riva, Pershing, and Itama. Translation? Italian craftsmanship, timeless design, and serious yacht envy are now closer than ever.
When Italian Craftsmanship Meets Middle East Ambition
Formed through a strategic merger between Al Otaiba Investment and RIC Holding, AAA Marine isn’t just entering the marine space — it’s redefining it. This partnership slots perfectly into Abu Dhabi’s Maritime Tourism Strategy, which is all about turning the capital into a global maritime hotspot with world-class infrastructure, smart marine tech, and a safe, sustainable ocean playground.
Zoom out a little, and you’ll see this move cruising in the same lane as Abu Dhabi’s broader 2030 Tourism Vision. Backed by the Department of Culture and Tourism – Abu Dhabi, the goal is simple (but ambitious): make Abu Dhabi a must-visit global destination for culture, leisure, and high-end experiences. And let’s be honest — few things say “premium lifestyle” quite like a beautifully crafted yacht bobbing in crystal-clear waters.
The agreement was signed in suitably grand style at Emirates Palace, with high-profile dignitaries in attendance and more than a few admiring glances exchanged over the future of regional maritime luxury. This wasn’t just a signing — it was a statement. One that firmly positions the UAE as a rising hub for luxury yachting, marine leisure, and international investment.
Why Luxury Yachting Is Having Its Moment
By pairing AAA Marine’s deep regional insight with Ferretti Group’s ultra-luxury yacht portfolio, the partnership creates a best-of-both-worlds scenario: local know-how meets world-renowned Italian artistry. The result? More luxury branded yachts in the water, more choice for yacht owners and charter lovers, and a serious upgrade to the region’s marine lifestyle scene — from the UAE to Oman and beyond.
And the timing couldn’t be better. Globally, the luxury yacht market is riding a strong wave, valued at over USD 8.5 billion in 2025, fuelled by a growing number of high-net-worth individuals and a shift toward experiential luxury travel. The GCC, in particular, is speeding ahead, with the market expected to nearly double by 2032. People don’t just want five-star hotels anymore — they want five-star experiences… preferably with a sea breeze and a private deck.
From Yachts to Lifestyle: A New Marine Era
Add to that the boom in oceanfront developments — branded residences, mixed-use marinas, and waterfront lifestyle hubs — and you’ve got a perfect storm of demand for yacht ownership, berthing, and marine leisure investments. Naturally, AAA Marine is leaning right into this momentum.
Enter the bold vision: the “UAE Riviera.” Yes, you read that right. Through partnerships with global marina construction and management experts, plus leading international yacht brands, AAA Marine is building a fully integrated marine ecosystem. Think ultra-luxury berthing facilities, high-end marinas, yacht maintenance and build centres, recreational waterfront destinations, branded oceanfront homes, AI-powered marine showrooms, and luxe retail and F&B spaces — all stitched together into one seamless coastal lifestyle.
