Welcome to the vibrant world of BRED Abu Dhabi, presented by Hypebeast, the ultimate neo-culture festival in the region! From April 24 to April 28, immerse yourself in an extraordinary extravaganza filled with music, fashion, sports, gaming, art, food, and so much more. Hosted in the heart of Abu Dhabi, this annual event promises an unparalleled experience, blending global trends with regional flavors to create a melting pot of creativity and excitement. Join us as we delve into the highlights of this year’s BRED Abu Dhabi and discover why it’s the must-attend event of the season.
The Fashion Frontier
UAE Debuts
Prepare to be dazzled by an eclectic showcase of international fashion brands making their debut on UAE soil. Among the stellar lineup are Chimpo World from Portugal, renowned for its vibrant 90s street culture aesthetic, and Pas De Mer from Italy, a brand deeply rooted in art scenes worldwide. Joining them is Unas Tokyo, a Tokyo street-inspired streetwear label founded by three visionary Saudis, and Action Figure Miles, a collection by LA Rapper Rakeem Miles that embodies resilience and empowerment. From Türkiye, don’t miss the celebrity favorite Les Benjamins, presenting a collection rich in cultural storytelling.
Regional Style
Celebrate the fusion of fashion as regional trademarks take center stage at BRED Abu Dhabi. Witness the bold designs and intricate detailing of brands like Not Boring, 5ivepillars, and Bad Company, redefining style with their borderless creativity. Also, be sure to check out MQAAAR and Fovero, beloved Palestinian brands showcasing their unique perspectives all the way from the West Bank.
Back with More
Expect the unexpected as the festival welcomes back its beloved brands with innovative collaborations and boundary-pushing designs. From the groundbreaking collaboration between SWEY and artist Omar paying homage to Abu Dhabi’s culture, to the Tunisian designs of Bey&Bey, and the diversity-celebrating collections of Pluto and Jokes Aside, there’s something for every fashion enthusiast. Joining them are stalwarts like Umbro and ANTA, offering sports apparel that embodies unity and heritage, and Kicks TQ with his Kuwait-based brand AOTA, presenting the exclusive ‘5 Principles’ capsule collection.
Cultural Threads
Experience fashion that transcends borders with Emirati-owned Mesmari showcasing urban classic streetwear alongside Palestinian-owned NearTwins with their playful, cartoon-inspired clothing. Explore the dynamic fusion of food and retail at Kleicha, and dive into the premier collection of Gunk, a creative platform fostering community engagement. With brands like Sneaker District, SN3 Studio, and Jordan brought to you by Foot Locker, the fashion landscape at BRED Abu Dhabi is nothing short of extraordinary.
The Thrill of Sports & Gaming
NBA 2K League Gaming Zone
Witness the adrenaline-pumping action as some of the world’s best NBA 2K League players compete live in a dedicated gaming zone. Engage in fan activations, test your skills in the Dribble Challenge, and shoot some hoops virtually or in-person for a chance to win exclusive prizes.
Wheels Up
Calling all adventure seekers! Get ready for an exhilarating experience at BRED Abu Dhabi with the introduction of a skate park. Marvel at the skills of skaters of all ages as they showcase awe-inspiring tricks and stunts to captivate the audience.
Elevate Your Game
Get your game face on and participate in a range of activities and competitions designed to test your skills and creativity. From the Futsal Tournament and Freestyle Competitions to basketball clinics and 3X3 championships, there’s no shortage of excitement for sports enthusiasts at BRED.
Celebrating Artistic Expression
The Art Gallery
Immerse yourself in a world of creativity as regional artists showcase their works celebrating culture, identity, and creativity. From the vibrant photography of Mous Lamrabat to the nostalgic pop-culture references of Rami Afifi and the multidisciplinary creations of Dina Sami, each piece invites viewers to embark on a journey of exploration and introspection.
A Gastronomic Extravaganza
Fashion Meets Flavour
Embark on a culinary journey like no other at BRED Abu Dhabi, where exclusive menu items await to tantalize your taste buds. Indulge in the New York/Emirati-style sandwiches crafted by Good Faith x The Ocky Way collaboration, savor authentic New York-style pizza with a Middle Eastern twist at the Scarr’s Pizza and FRAME pop-up, and discover the innovative dining concept of DEUCE’S exclusively at BRED Festival 2024.
Taste the Local Legends
Experience the rich tapestry of flavors from local gems, with highlights including Hong Kong-inspired dumplings and noodles from An Ugly Noodles “pop-up”, signature delights from Lento by Emirati chef Faisal Naser, and mouthwatering pies paired with artisanal coffee from Pie Planet x Machete Coffee.
The Soundtrack of BRED
Musical Melodies
Prepare to be serenaded by an array of musical talents from across the region at The AMP Stage and The Arena in Abu Dhabi. Groove to the beats of popular local artists such as Triple M, Uglymoss, and Jayzus Zain, as they deliver electrifying performances throughout the festival.
Partnerships that Power BRED
Collaborative Endeavors
BRED Abu Dhabi is proud to partner with industry leaders such as Power Horse, African & Eastern Mentos, Urban Outfitters, Al Ain Farms, and G-Shock to bring this spectacular event to life. Additionally, collaborations with Brag and Bukhash Brothers have resulted in captivating campaigns that celebrate Abu Dhabi’s evolving neo-culture.
Secure Your Spot at BRED
Book Your Experience Now
Tickets for BRED Abu Dhabi are now available through ticketmaster.ae, with options including Day Passes and access to exclusive concerts at The Arena. Visit bredabudhabi.com for more information and follow us on social media for the latest updates.
Don’t miss out on the opportunity to be part of this cultural extravaganza that promises to be a feast for the senses and a celebration of creativity. Join us at BRED Abu Dhabi and experience the ultimate fusion of culture, fashion, and entertainment!
