The legendary Italian automaker Ferrari marked a significant milestone in the Middle East by commemorating its 30th anniversary with the unveiling of six extraordinary, custom-built 296 GTBs. These exclusive vehicles, meticulously designed to embody the spirit of the Gulf region, were introduced during the iconic Casa Ferrari event, held in conjunction with the Abu Dhabi Formula One Grand Prix weekend from December 6th to 8th.
These bespoke vehicles not only celebrate Ferrari’s legacy but also showcase its commitment to innovation, artistry, and the enduring relationship with its Middle Eastern clientele.
The Special Edition Ferrari 296 GTBs: An Artistic Masterpiece
Designed by Ferrari’s Special Equipment team in collaboration with the Colour & Trim department, each of the six 296 GTBs reflects the unique culture and heritage of the Gulf countries. These exclusive vehicles feature custom liveries and color palettes inspired by the landscapes, traditions, and identities of the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
Bespoke Colors Representing Gulf Nations
- United Arab Emirates (UAE): A magnificent pearlescent white symbolizes the UAE’s rich heritage and pearl diving traditions, representing purity and timeless beauty.
- Saudi Arabia: A vibrant emerald green draws inspiration from the nation’s lush oases, symbolizing growth, vitality, and resilience amidst the desert.
- Kuwait: The metallic brown embodies the warmth and strength of Kuwait’s natural landscape, exuding elegance and durability.
- Qatar: A striking deep red pays tribute to Qatar’s pride, strength, and enduring spirit.
- Bahrain: A sophisticated metallic black flecked with gold mirrors Bahrain’s mesmerizing nightscape, celebrating the allure of starlit evenings.
- Oman: A deep, metallic blue captures the serene beauty of Oman’s coastline, radiating tranquility and natural allure.
Each car’s livery includes an innovative matte tone, “Arabian Golden Sheen,” a first for Ferrari. This groundbreaking color reflects sunlight on desert sands, extending to the vehicles’ roofs, rims, spoilers, and the Arabic calligraphy of each country’s name on the engine cover.
Interior Design: A Tribute to Middle Eastern Elegance
Ferrari’s attention to detail extends seamlessly into the interiors of these 296 GTBs, combining luxury with cultural homage. The cars boast Beige Honolulu leather, paired with Gold Metallic leather, featuring intricate diamond-stitched patterns for a blend of sportiness and elegance.
Exclusive Interior Features
- Gold Metallic Leather Accents: Characterized by a translucent surface that exudes a radiant glow, these accents are used for seat inserts and carpeting along the central tunnel, rear luggage shelf, and under the seats.
- Leather-Upholstered Front Luggage Compartment: For the first time in this model, Ferrari upholstered the luggage area in leather, further enhancing the sense of luxury.
- Prancing Horse Embroidery: The iconic Ferrari emblem on the headrests is stitched with a glossy gold metallic thread, adding a touch of sophistication.
- Satin Gold-Plated Gearshift Gate: A finely crafted H-shaped gate in the central tunnel reinforces the exclusivity of these commemorative vehicles.
Giorgio Turri’s Vision for Ferrari in the Middle East
As Ferrari’s General Manager for the Middle East, Giorgio Turri highlighted the deep connection Ferrari shares with the region during this landmark occasion.
“These exceptional 296 GTBs celebrate three decades of unwavering support and passion from the Gulf nations,” said Turri. “Each vehicle is a testament to Ferrari’s dedication to understanding and honoring the unique spirit of its Middle Eastern clientele.”
Turri emphasized Ferrari’s shared values with the Gulf nations, including technological advancement, innovative design, and a relentless pursuit of excellence, which continue to drive the brand’s success in the region.
The Maranello Clutches: A Tribute to Ferrari Craftsmanship
In addition to the six 296 GTBs, Ferrari unveiled six one-of-a-kind Maranello clutches, a luxurious accessory inspired by the iconic car silhouettes. These clutches, crafted in Ferrari’s Maranello factory, highlight the brand’s commitment to artisanal excellence.
Notable Features of the Maranello Clutches
- Lacquered Colors: Using the same painting technique as Ferrari vehicles, the clutches reflect the vibrant liveries of the six cars.
- Ultra-Suede Lining: The interiors are lined with premium suede for a touch of refinement.
- Versatile Design: The clutches include a removable strap, allowing them to be carried by hand or worn over the shoulder.
- Signature Ferrari Logo: A prominently engraved plaque further cements the connection to Ferrari’s unparalleled legacy.
These clutches seamlessly combine Ferrari’s automotive expertise with high-fashion elements, offering a perfect blend of style and functionality.
Casa Ferrari: A Hub for the Ferraristi Community
The Casa Ferrari event, hosted annually during the Abu Dhabi Formula One Grand Prix, serves as a luxurious haven for Ferrari enthusiasts in the region. Designed as a villa, Casa Ferrari creates an intimate and exclusive environment where fans can connect with the brand and celebrate its milestones.
This year’s edition marked Ferrari’s deep ties to the Gulf nations and provided an ideal platform to showcase the six exclusive 296 GTBs, reflecting Ferrari’s commitment to creating meaningful and memorable experiences for its clients.
A Bright Future for Ferrari in the Middle East
As Ferrari embarks on its fourth decade in the Middle East, the brand remains steadfast in its commitment to innovation, excellence, and fostering deeper connections with its clientele. The 30th-anniversary celebration not only honored Ferrari’s illustrious past but also set the stage for continued growth and success in one of the world’s most dynamic regions.
“The Gulf region’s attributes of ambition, innovation, and excellence mirror Ferrari’s ethos,” stated Turri. “We are excited to journey into the future alongside our clients in the Middle East, a region brimming with opportunity and vision.”
