If you thought Škoda was just about sleek cars and top-tier engineering, buckle up (or should we say, strap on your helmet?). Because long before four wheels stole the show, two wheels ruled the road in the world of Škoda.
That’s right—130 years ago, founders Laurin and Klement weren’t designing luxury rides; they were crafting bicycles with the same precision and passion that now powers their automobiles. And while Škoda has since shifted gears into the automotive world, their love for cycling hasn’t just stuck around—it’s become an integral part of their DNA.
From Humble Handlebars to a Global Cycling Movement
Fast forward to today, and Škoda’s cycling legacy is stronger than ever. Through the We Love Cycling initiative, the brand isn’t just reminiscing about the past—it’s actively shaping the future of the sport.
From sponsoring elite cycling events like the Tour de France and La Vuelta (for an impressive 24 years and counting!) to supporting local grassroots efforts, Škoda is making sure that whether you’re a pro racer or just someone who enjoys breezy weekend rides, there’s a place for you in the cycling community.
And nowhere is this commitment more visible than in the UAE. With a rapidly growing cycling scene, Škoda has rolled out support like a smooth tarmac road, championing the sport through sponsorships, safety initiatives, and some truly inspiring athletes.
L’Étape Dubai by Tour de France: Bringing the Cycling Dream to the UAE
Think the UAE is all about supercars and sky-high skyscrapers? Think again. With world-class cycling events like L’Étape Dubai, the region is proving that two-wheeled thrills are just as exhilarating as horsepower-fueled ones.
As the official sponsor of this premier event, Škoda is leading the charge in turning Dubai into a cycling hotspot. Whether you’re a seasoned racer or just getting into the sport, L’Étape Dubai offers a platform where every cyclist—regardless of experience—can push their limits and experience the pure joy of riding.
Meet the Rising Stars: Darcey Minton & Martin Nikolenko
Of course, a movement is only as strong as the people who power it. Enter Darcey Minton and Martin Nikolenko, two young athletes who are proving that passion, perseverance, and a little Škoda-powered support can take you places—fast.
Darcey, who started as a competitive swimmer, stumbled into cycling through her school’s triathlon programme—and let’s just say, she never looked back. In just eighteen months, she’s raced her way to the AirWerks race team in Dubai, snagged top finishes in multiple endurance events, and become a podium regular. At just 15 years old, she’s already dreaming of Tour de France glory, and with Škoda backing her journey, she’s pedaling full speed ahead.
“Škoda has given me opportunities to compete and grow in ways I never imagined,” says Darcey. “Their belief in me pushes me to work even harder towards my goal of not only reaching but one day winning the Tour de France.”
Then there’s Martin Nikolenko, a 12-year-old cycling prodigy who’s been making waves since he first hopped on a bike at age nine. A three-time Falcon Daman Series champion and a competitor in the UAE Cycling Federation National League, Martin is already gaining international experience, recently racing in the European Junior Cycling Tour Assen in the Netherlands.
Not only does he crush races, but he also inspires the next generation by serving as a pace guide for kids’ and family events at L’Étape Dubai—rocking his Škoda-branded gear with pride. His ultimate goal? To join the World Tour peloton and become one of the youngest expat cyclists to break into the pro ranks.
“Being supported by Škoda and representing them at family races is an honour,” says Martin. “It fuels my determination to train and grow, with the dream of becoming a professional cyclist.”
Beyond Races: The Bigger Vision of We Love Cycling
Škoda’s We Love Cycling platform is about more than just sponsorships. It’s a global movement designed to inspire, educate, and connect cyclists of all levels. From safety tips and training programmes to nutritional guides and community events, the initiative is making cycling more accessible, enjoyable, and safe for everyone.
In the UAE, this vision translates into real, tangible efforts—from promoting road safety and advocating for better cycling infrastructure to creating more opportunities for amateur cyclists to challenge themselves.
Riding into the Future
With each event, each sponsorship, and each young athlete they support, Škoda isn’t just celebrating its cycling past—it’s pedaling toward a future where cycling is more than a sport. It’s a lifestyle, a community, and a movement that continues to grow, inspire, and unite.
So, whether you’re a seasoned pro, a weekend warrior, or just thinking about dusting off that old bike in the garage—remember, you’re part of something bigger. And with Škoda leading the way, there’s no limit to where the road (or trail) can take you.
