In a momentous announcement, evasion, the UAE’s premier media and entertainment streaming service, has joined forces with Disney Star, India’s leading media and entertainment company, to revolutionize the entertainment industry in the Middle East and North Africa (MENA) region. This strategic partnership is set to redefine how viewers in MENA consume content, offering an extensive content library and transforming Evision into the ultimate entertainment destination for the region. Let’s dive into the details of this groundbreaking collaboration and explore what it means for entertainment enthusiasts across MENA.
A New Era of Content
Disney Star’s Extensive Channel Portfolio
The heart of this partnership lies in the treasure trove of content that Disney Star brings to the table. MENA viewers will access a rich selection of linear channels, including Star Plus HD, Asianet Middle East, Star Gold, and Star Vijay. These channels will initially be accessible to UAE subscribers on platforms like Elife and Switch TV, with plans to expand availability to Evision’s OTT streaming platform, STARZ ON, throughout the GCC region. Disney Star’s linear channels will also be part of Asiana packages in the UAE and the wider MENA region.
On-Demand Delights
But the partnership doesn’t stop at linear channels; it also opens the door to a vast array of on-demand content. Viewers can look forward to the latest premium originals and a comprehensive library from the Hotstar Specials catalogue, curated specifically for South Asian audiences in MENA. This means more choices and exclusive content to cater to diverse tastes.
Beyond Content Expansion
A Revolutionary Entertainment Destination
This collaboration is more than just an expansion of content; it heralds a new era in entertainment for MENA. The partnership grants licensing rights for Advertising-based Video on Demand (AVOD) and Free Ad-Supported Streaming Television (FAST) channels throughout the region. This move democratizes entertainment access and ensures that audiences across MENA have diverse content options that suit their preferences.
Insights from the Leaders
Olivier Bramly, CEO of Evision, expressed his enthusiasm for this alliance, stating, “The strategic alliance with Disney Star expands our premium content and enhances the entertainment destination for audiences across MENA. This collaboration reaffirms our commitment to delivering the best in TV entertainment.” With Evision’s multi-platform approach, audiences can expect a seamless experience.
Gurjeev Singh Kapoor, Head – Distribution & International, India, Disney Star, shared his excitement, saying, “We are thrilled to further extend the reach of our compelling and multi-lingual content portfolio in the MENA region through an enhanced collaboration with Evision.” Disney Star’s diverse series and format shows have already captured the region’s interest, and with Hotstar Specials, they aim to captivate the audience even more.
A Transformative Moment for MENA Entertainment
With this landmark partnership, evision and Disney Star have embarked on a mission to reshape MENA’s entertainment landscape. Viewers can now look forward to a universe of stories, all from the comfort of their preferred devices and locations. This collaboration symbolizes a defining moment in Evision’s journey, solidifying its position as a pioneer in delivering world-class entertainment to MENA. Together, they embark on a thrilling narrative that promises to enthral audiences and rewrite the entertainment landscape.
Conclusion
In the realm of MENA entertainment, evision and Disney Star’s partnership is a game-changer. With an extensive channel portfolio, on-demand content, and licensing rights for various channels, they have reshaped the landscape, offering viewers a diverse and unparalleled entertainment experience. This collaboration is not just about content; it’s about redefining the way audiences in MENA consume entertainment. As evision and Disney Star join forces, one can’t help but wonder what exciting stories and experiences await viewers in this new era of entertainment. So, sit back, relax, and let the magic of this partnership unfold on your screens.
