A brand-new era of screen time bliss has officially been kicked off, and parents everywhere are about to breathe a collective sigh of relief. On 1st July 2025, the first-ever kids-focused Free Ad-Supported Streaming Television (FAST) channel was launched by Warner Bros. Discovery, in collaboration with Etisalat’s StarzOn platform. Childhood icons and animated chaos are now being delivered straight to homes—without a single dirham spent.
Beloved classics and contemporary favorites are being brought back to life on this 24/7 channel, which is being offered completely free of cost. Viewers are being treated to a curated rotation of legendary titles including Tom & Jerry, Ben 10, Gumball, Teen Titans Go, and Scooby-Doo. And just when boredom tries to sneak in, the programming lineup will be refreshed quarterly—ensuring a dynamic, ever-evolving viewing experience.
The Excitement is Being Felt by Families Everywhere
Endless cartoon entertainment is now being handed over—on a silver (or digital) platter. Screen time is being upgraded, guilt-free fun is being served, and tantrums are being avoided (for now). The hassle of choosing what to watch is being eliminated, with top-tier animated content being delivered continuously, day and night.
This isn’t just TV—it’s a nostalgic nod for parents and a full-on cartoon carnival for kids.
A Major Milestone Has Been Celebrated
The excitement of the launch was perfectly summed up by Sean Gorman, VP of pay TV networks, Kids, EMEA:
“This launch marks a major milestone in how we connect with our youngest fans in the MENA region. We’re incredibly proud to work with Etisalat on a pioneering FAST channel that not only brings some of our most iconic characters into homes but does so in a format that suits the modern viewing habits of kids and families alike.”
In other words, this channel has been created to meet kids exactly where they are—on screens, with stories that make them smile.
Innovation is Being Driven by a Powerful Partnership
With Warner Bros. Discovery’s global storytelling legacy and Etisalat’s StarzOn digital platform, a new era of kids’ entertainment is being ushered in across the region. Households across MENA are being reached. Access is being expanded. And unforgettable animated moments are being made freely available to all.
So if giggles, gasps, and animated madness are needed in your household (and let’s be honest, when aren’t they?), this is where it’s all being streamed—effortlessly, endlessly, and without any strings attached. TVs are being turned on. Sofas are being claimed. And cartoon marathons are being enjoyed—completely free. All thanks to a collaboration where fun is being prioritized and access is being redefined. Let the binging begin.
