Abu Dhabi has positioned itself as a major hub for the global film industry, and its close ties with the Indian film sector are stronger than ever. The Creative Media Authority (CMA) of Abu Dhabi, in partnership with the Abu Dhabi Film Commission (ADFC), has been consistently engaging with the Indian film industry, providing a platform for collaboration, production, and innovation. This relationship was once again spotlighted at the 24th International Indian Film Academy Awards (IIFA), held in Abu Dhabi from Friday 27 to Sunday 29 September.
Abu Dhabi’s Involvement in the IIFA Awards
The 24th edition of the IIFA Awards took place at several of Abu Dhabi’s most prominent locations, including Etihad Arena, Hilton Abu Dhabi, and Yas Creative Hub. With its third consecutive year of active involvement, the Creative Media Authority has strengthened Abu Dhabi’s reputation as a desirable destination for Indian filmmakers and production teams. This long-term collaboration is a testament to Abu Dhabi’s commitment to becoming a key player in the international film industry, particularly in Bollywood.
The Role of the Creative Media Authority (CMA)
Mohamed Dobay, Acting Director General of the Creative Media Authority, emphasized the importance of these industry events in showcasing Abu Dhabi’s position as a vibrant hub for film production. He stated, “Our continued and significant involvement with industry events including the IIFA Awards is a testament to Abu Dhabi’s firm position as a vibrant hub and a world-class destination for the global screen industry at large.”
The CMA has built a robust framework to support the creative industries and nurture talent within Abu Dhabi. Their efforts extend beyond hosting film-related events and encompass initiatives aimed at long-term growth and sustainability for the industry. Abu Dhabi is actively encouraging Indian filmmakers, producers, and talents to explore its scenic locations, modern facilities, and attractive incentives, which include cashback rebates and location support.
Masterclasses and Knowledge Exchange Opportunities
One of the key events during the IIFA weekend was a masterclass hosted by award-winning director and producer Rakeysh Omprakash Mehra on Saturday 28 September. Known for his groundbreaking films such as Rang De Basanti and Bhaag Milkha Bhaag, Mehra shared insights on his career, challenges, and what it takes to create impactful cinema. This event was curated by the CMA and ADFC as part of their mission to foster knowledge exchange between international industry leaders and emerging filmmakers in Abu Dhabi.
Mehra’s masterclass was not just a learning opportunity but also a way to inspire the next generation of filmmakers in Abu Dhabi, providing them with the skills and insights needed to succeed in the ever-evolving film industry. It was a significant highlight of the IIFA Awards weekend, bringing together seasoned professionals and young creatives eager to make their mark.
Networking Events and Future Collaborations
Following the masterclass, the Abu Dhabi Film Commission (ADFC) hosted a networking event, offering Indian filmmakers and producers the opportunity to engage with key industry players in Abu Dhabi. Sameer Al Jaberi, Head of the Abu Dhabi Film Commission, introduced a showcase of the commission’s current production offerings, which includes a 30% cashback rebate, support with locations, and access to over 800 media business partners in the region.
Sameer Al Jaberi stated, “We are proud to have supported 13 Indian film productions in Abu Dhabi over the last decade. Opportunities like these, including masterclasses and networking events, afford us the chance to strengthen our current relationships and forge new ones.” The ADFC is keen on expanding these collaborations, inviting more Indian filmmakers to explore Abu Dhabi as a prime destination for film production.
Support for Local Talent and Volunteers
In addition to facilitating high-level industry events, the CMA also focuses on local talent development through its Creative Lab. Over the last three years, the Creative Lab has provided more than 300 talented volunteers to support the IIFA Awards weekend. These volunteers have been placed in a variety of roles, giving them firsthand experience in the logistics and execution of a major international event.
For many, this experience has served as a springboard into the creative industries, allowing them to build connections, gain industry insights, and understand the inner workings of film production. The IIFA Awards weekend not only celebrates the Indian film industry but also highlights the international significance of Abu Dhabi as a host destination for large-scale cultural events.
Why Abu Dhabi is a Preferred Location for Indian Films
Abu Dhabi’s involvement with the Indian film industry is not just about hosting events like the IIFA Awards. Over the past decade, the emirate has become a preferred filming location for Bollywood films, thanks to its diverse landscapes, world-class infrastructure, and extensive production support. Movies like Bang Bang!, Bharat, and Dishoom were filmed in Abu Dhabi, utilizing the emirate’s stunning desert landscapes, futuristic cityscapes, and modern production facilities.
The 30% cashback rebate offered by the ADFC is one of the most attractive incentives for filmmakers, making Abu Dhabi a cost-effective option for big-budget productions. Additionally, the CMA and ADFC work hand in hand to ensure that filmmakers have access to everything they need, from location scouting and permit facilitation to logistical support and production equipment.
The Future of Indian Cinema in Abu Dhabi
Looking ahead, Abu Dhabi is well-positioned to continue its collaboration with the Indian film industry, with plans to expand its offerings to cater to even more Indian film productions. The emirate’s commitment to creative media development ensures that it will remain a top destination for international filmmakers, providing the resources, talent, and support required to bring their cinematic visions to life.
As Abu Dhabi continues to host the IIFA Awards and other international film events, it is clear that the emirate’s role in the global film industry will only grow. Through initiatives like the Creative Media Authority and the Abu Dhabi Film Commission, Abu Dhabi is creating a vibrant ecosystem for the creative arts, attracting filmmakers, producers, and talent from around the world.
Conclusion
Abu Dhabi’s involvement in the IIFA Awards is a testament to its growing importance in the global film industry, especially in relation to Indian cinema. Through its Creative Media Authority and the Abu Dhabi Film Commission, the emirate is providing filmmakers with a unique blend of incentives, locations, and support. As Indian filmmakers continue to explore new horizons, Abu Dhabi stands out as a prime destination for collaboration, production, and storytelling.
