Picture this: a company not just ticking the “CSR box” but throwing its whole heart (and some jazzy events) into making Abu Dhabi a better place. That’s Miral for you—a name that’s been sprinkling kindness, community vibes, and a whole lot of creativity across the emirate since late 2023. And boy, do they have some milestones worth bragging about (the humble kind, of course).
In just over a year, Miral’s Corporate Social Responsibility (CSR) strategy has racked up 175 initiatives—yes, you read that right—and touched the lives of more than 3,000 community members. Let’s face it, that’s a level of productivity that puts our “New Year’s resolutions” list to shame. But it’s not just about numbers; it’s about leaving a legacy of joy, connection, and sustainable goodness.
The Eight Pillars of Awesomeness
Miral’s CSR strategy revolves around eight pillars—think of them as the Avengers of impact: Skill Development & Livelihood, Education, Social Welfare, Health & Wellness, Sports, Arts & Culture, Environment, and Animal Welfare. Through these, Miral isn’t just playing a supporting role; they’re the star in a blockbuster of feel-good initiatives.
Take the Miral Pink Run on Yas Island, for example—an event where over 1,000 people laced up their sneakers to raise awareness about breast cancer. Or the beach clean-up at Al Sadr Beach, where 250 eco-warriors picked up almost 1,000 kg of waste. That’s like cleaning up an entire wardrobe’s worth of “I might wear this someday” outfits!
And then there’s the Life of Pi charity screening at Etihad Arena, which brought together orphans, senior citizens, and People of Determination for a movie night with all the feels. Top it off with a visit from golf champ Adam Scott at Sheikh Khalifa Medical City, spreading smiles like confetti among kids battling cancer. If Miral were a person, they’d be the friend who always knows how to turn a bad day around.
Fostering Connections (And Fun)
Miral’s events have been nothing short of magical. At Mamsha Al Saadiyat, the Miral Reading Experience had literary workshops and a book donation drive that probably made the bookworms of Abu Dhabi do a happy dance. Meanwhile, the Funoon Bil Arabi event celebrated Arabic Language Day with live performances, storytelling, and even film screenings. Over 900 visitors showed up because, apparently, when Miral throws a party, it’s unmissable.
And let’s not forget their wildlife conservation efforts with Winged Horizons, a program protecting local birds of prey. Because who wouldn’t want to give Abu Dhabi’s feathered friends a safe sky to soar in?
The Bigger Picture: Sustainability Goals
As if all this wasn’t enough, Miral is now turning its sights to sustainability. With plans to become a regional benchmark for sustainable leisure and tourism by 2030, they’re proving that you can be fun and eco-conscious at the same time. It’s like being the cool kid who also recycles—everyone wins.
The Takeaway? Miral’s Got This
Whether it’s boosting skill development, championing health and wellness, or saving the planet one initiative at a time, Miral’s CSR strategy isn’t just a corporate checkbox—it’s a full-on lifestyle. And as they gear up for 2025, aligning with the UAE’s Year of Community, it’s safe to say their journey of heart, hustle, and humanity is just getting started.
So here’s to Miral: the powerhouse of good vibes, big dreams, and even bigger impacts. And to the rest of us? Let’s lace up, clean up, and maybe sign up for the next community run—they’ve set the bar, and it’s time we meet them there.
