The realm of lifestyle retail in the GCC is witnessing a significant transformation, thanks to a groundbreaking partnership between Majid Al Futtaim Lifestyle and Alessi, an internationally acclaimed Italian Design Factory. This collaboration not only marks a historic milestone for Majid Al Futtaim Lifestyle but also promises to elevate the presence of Alessi in the Middle East region. In this article, we delve deep into this exclusive partnership, its implications, and what it means for the discerning customers of the GCC.
The Birth of a Transformative Alliance
Revolutionizing the GCC’s Lifestyle Retail Landscape
The union between Majid Al Futtaim Lifestyle and Alessi represents a seismic shift in the region’s retail industry. Under this exclusive partnership, Majid Al Futtaim Lifestyle gains the rights to distribute the complete range of Alessi products across various channels, including wholesale, retail, online, HORECA (Hotel/Restaurant/Café), and B2B (Business-to-Business) projects throughout the GCC.
Alessi’s Quest for Excellence
Crafting Everyday Objects into Masterpieces
Alessi, known for its legacy of artistic design and functionality, perfectly aligns with the preferences of Majid Al Futtaim Lifestyle’s discerning customer base. Alessi’s product range spans tableware, kitchenware, cooking utensils, small domestic appliances, home accessories, lighting, and lifestyle products. What sets Alessi apart is its design philosophy that transforms mundane objects into extraordinary art pieces. A coffee maker becomes a sculpture, a corkscrew becomes a dancing ballerina, and a citrus-squeezer becomes a conversation starter.
A Century of Design Innovation
The Maestros Behind Alessi’s Legacy
With over a century of history, Alessi has collaborated with more than 300 designers, architects, and artists. Its catalog boasts the works of undisputed Italian Design maestros, including Ettore Sottsass, Achille Castiglioni, Aldo Rossi, Enzo Mari, and Alessandro Mendini. Internationally acclaimed figures such as Richard Sapper, Michael Graves, Philippe Starck, Zaha Hadid, David Chipperfield, Doriana and Massimiliano Fuksas, and even Salvador Dalì have left their mark on Alessi’s exceptional creations.
The Virgil Abloh Sensation
When Alessi Meets Contemporary Design
Alessi’s innovative cutlery, in collaboration with Virgil Abloh, created waves in the design world, underlining the brand’s commitment to staying at the forefront of contemporary design trends.
Alessi’s Expansion in the GCC
Bringing Italian Design to Your Doorstep
While Alessi products will soon find their way to select luxury-focused home retailers across the GCC, a curated selection has already graced THAT Concept Store in Mall of the Emirates. This exclusive concept store, known for its distinctive offerings, has dedicated a corner to showcase Alessi’s most sought-after designer pieces, limited edition treasures, and tailor-made creations. Notably, the collection includes the iconic Juicy Salif citrus squeezer, a masterpiece by the renowned French industrial architect and designer Philippe Starck.
Accessible Elegance
Exploring Alessi Products Online and In-Store
For those eager to explore Alessi’s functional kitchen appliances and accessories, they will soon be available at Crate and Barrel online, as well as in UAE and KSA stores. This expansion gives customers more opportunities to enhance their living spaces with Alessi’s elegant and innovative products.
Where to Experience Alessi
Visit THAT Concept Store or Explore Online
To get up close and personal with the curated Alessi collection, head to THAT Concept Store in Mall of the Emirates. Alternatively, you can download the THAT App or visit thatconceptstore.com to browse and shop from your home.
Conclusion
In conclusion, the partnership between Majid Al Futtaim Lifestyle and Alessi heralds a new era in lifestyle retail in the GCC. It promises to bring Italian design excellence, innovation, and artistry to the homes and lives of the region’s residents. As Alessi continues to redefine everyday objects as works of art, customers in the GCC can look forward to enhancing their living spaces with functional yet extraordinary pieces that embody the essence of Italian design. Explore Alessi’s curated collection at THAT Concept Store or stay tuned for the online launch, and embrace the poetry of design in your everyday life.
