Imagine your boss swapping the corner office for the backseat of a taxi. That’s exactly what went down in Abu Dhabi when Yango Group, the global tech powerhouse, rolled out its first-ever “Go to the Fields” program in the UAE. This wasn’t about sightseeing or coffee runs. It was about executives literally riding shotgun with drivers and passengers to see what’s really happening on the roads.
The vibe? Think less boardroom jargon and more “real talk with the people who make the wheels turn—literally.”
From Suits to Seatbelts
Yango’s top brass ditched the spreadsheets for seat covers, spending a full day embedded in Abu Dhabi’s ride-hailing network. Instead of polished presentations, they got honks, traffic lights, and passenger chatter. The goal? To soak up on-the-ground insights that no PowerPoint can capture—things like how efficient rides feel, whether safety measures hit the mark, and what little tweaks could make the experience smoother.
Islam Abdul Karim, Regional Head of Yango Middle East, summed it up: this program is about accountability, transparency, and building services rooted in actual experience. Translation: less guesswork, more “been there, done that.”
Why Abu Dhabi?
Because the capital is buzzing with smart mobility energy. Between its Transportation Mobility Management Strategy and its drive toward sustainable urban living, Abu Dhabi is basically becoming the cool kid in the global transport classroom. Yango’s initiative slots right into this big-picture vision, proving they’re not just here to give rides—they’re here to raise the standard.
A Global Habit
“Go to the Fields” isn’t a one-off stunt. It’s baked into Yango’s DNA across continents. Executives and employees worldwide regularly step into roles like drivers, couriers, and even customer service agents. It’s their way of breaking down the wall between corporate strategy and everyday hustle.
And now that Abu Dhabi has had its taste, expect this program to cruise into other emirates soon.
Why It Matters for the UAE
With the UAE’s population projected to hit 11 million by 2025 and ride-hailing users nearing 5 million by 2030, the demand for reliable, safe, and efficient transport is skyrocketing. Yango’s initiative is less about PR sparkle and more about laying the foundation for long-term, people-first mobility.
So next time you’re catching a ride in Abu Dhabi, don’t be surprised if the person sitting next to the driver isn’t just another passenger—it might be a Yango exec, quietly taking notes on how to make your trip even better.
