Warner Bros. Discovery and Fujairah Holding proudly announce their partnership in creating “Arabian Shores,” an enchanting new series set to debut in early 2025 on Discovery and Fatafeat. This groundbreaking collaboration celebrates Fujairah’s rich cultural heritage, stunning natural beauty, and the vibrant tapestry of its traditions. As an internationally recognized production, “Arabian Shores” aims to captivate a global audience while spotlighting Fujairah’s hidden gems.
Exploring Fujairah Beyond Culinary Roots
Hosted by the renowned food blogger Firas Kazma, “Arabian Shores” transcends traditional culinary shows to delve deep into the heart of Fujairah. The series blends vivid storytelling with a keen focus on sustainability, environmental preservation, and cultural appreciation. From ancient fishing methods to modern ecological initiatives, the show offers a 360-degree view of the emirate, combining breathtaking visuals with compelling narratives.
Diverse Landscapes and Historical Wonders
Set against the majestic Fujairah Mountains and the sparkling waters of the Arabian Sea, “Arabian Shores” takes viewers on a picturesque journey through the emirate. Highlighting iconic landmarks and pristine locations, the series explores:
- Dibba Bay Oysters: Celebrating the region’s finest aquaculture practices, showcasing how Fujairah is leading sustainable seafood production.
- Omega Fish Farm: A testament to innovation, presenting advanced farming techniques while emphasizing ecological harmony.
- Fujairah Research Centre: A hub for scientific exploration and environmental conservation, shedding light on efforts to preserve marine biodiversity.
Cultural and Modern Adventures
“Arabian Shores” blends Fujairah’s ancient traditions with contemporary allure. The series dives into the emirate’s age-old fishing techniques, vibrant marketplaces, and unique crafts while offering a glimpse into modern attractions like water sports, hiking trails, and luxury resorts. By doing so, it appeals to both adventure seekers and cultural enthusiasts alike.
An Ambitious Vision Backed by Global Expertise
This partnership symbolizes the union of Warner Bros. Discovery’s global production expertise with Fujairah Holding’s intimate knowledge of the emirate. According to Layla Tamim, Director of AD Sales at Warner Bros. Discovery MENA:
“This series is not just a celebration of Fujairah’s unique charm but also a testament to the power of storytelling in highlighting the cultural and natural treasures of the region.”
Similarly, Mohamad Jihad Abdel Ghani, CEO of Fujairah Holding, highlights:
“Our partnership underscores Fujairah Holding’s commitment to showcasing the emirate’s unparalleled heritage and natural beauty. This series offers viewers an authentic glimpse into Fujairah’s hidden gems and vibrant communities.”
Key Highlights That Set “Arabian Shores” Apart
1. Focus on Sustainability
“Arabian Shores” emphasizes the importance of preserving natural resources. The series integrates educational elements about Fujairah’s efforts to combat climate change and protect marine ecosystems, making it not only entertaining but also enlightening.
2. Community-Centric Approach
The series showcases local artisans, fishermen, and entrepreneurs, offering an authentic perspective on life in Fujairah. This approach bridges the gap between viewers and the emirate’s rich culture.
3. Premium Production Quality
Leveraging cutting-edge filming techniques, “Arabian Shores” ensures every frame is a visual masterpiece. From aerial shots of the rugged mountains to underwater glimpses of thriving coral reefs, the series sets a new standard for regional documentaries.
4. A Stellar Host
Firas Kazma brings a relatable and dynamic energy to the show. His background as a food blogger allows him to connect with audiences while delving into topics beyond gastronomy, such as sustainability and cultural preservation.
Global Impact and Anticipation
“Arabian Shores” is poised to make waves not only in the Middle East but globally. Its universal themes of sustainability, heritage, and natural beauty resonate with audiences across cultures. As anticipation builds for its early 2025 release, the series is expected to spark renewed interest in Fujairah as a must-visit destination for tourists and a hub for eco-conscious innovation.
Airing Details
“Arabian Shores” is set to premiere in early 2025 on Discovery and Fatafeat. The exact release date will be announced closer to the launch. This series promises to redefine how audiences perceive Fujairah, offering a blend of entertainment, education, and inspiration.
